RTP2

RTP2

TV Channel
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RTP2

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Description:
RTP2 is the second television channel of Rádio e Televisão de Portugal, the Portuguese public broadcasting corporation. Commonly referred as the "Second Channel", or simply "Dois" (Portuguese for two), this historically state-run television channel started its regular broadcasting on December 25, 1968. Nowadays, RTP2 is a public service, advertising-free channel that serves as an alternative to the mainstream channel of RTP, RTP1.

Similar to BBC Two, RTP2 aims at less mainstream and more intellectual content. RTP2 is presently the only of several Portuguese and European national/international channels that has a strict cultural and educational programming (comparable to Arte). RTP2 is the only broadcaster from Portugal that broadcasts programming without interruptions, ad breaks or in line messaging. Together with sister channel RTP1, it became a 24-hours service in 2002.

RTP2's line-up is devoted to worldwide recognized quality television content, institutional EU/national programming or advertising, television series, cinematography, documentary films, theatre and classical music. This channel gathers 5%-7% share of the national audience (2007).

Identity

RTP2's logotype and overall identity has changed various times over the years. In 1990 a permanent, white and opaque DOG was introduced. The logotype was a handwritten "<s>2</s>". Idents consisted mainly on several fruit chopped in the middle by the logotype, accompanied by...
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