Sacha Cosmetics Ltd. was founded in Trinidad and Tobago in 1979 by Kama Maharaj. It was for the Caribbean market with the belief that the line would be of use to makeup artists by having various colors and foundations that match any complexion. Sacha is distributed in 23 countries, including Puerto Rico, Cuba, Senegal, New Zealand, Australia, South Africa and the Dominican Republic. In North America, it is sold online and distributed through a distribution facilities in Florida. Sacha was the official cosmetics of the Miss Universe, Miss USA and the Miss Jamaica Pageants.