Safeguard (soap)

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Safeguard is an antibacterial soap of P&G registered with the Food and Drug Administration (FDA) and is sold in the United States, Ukraine, Canada, Egypt, China, Pakistan, India and the Philippines.

Advertising History

In the 1960s and 1970s, Safeguard went by the informational-toned slogan of "A Soap For The Entire Family". However, their 1980s "The Smallest Soap in the House" ad campaign would be their most memorable, as it included ads of people complaining of their Safeguard bars getting smaller and smaller, and the ending of each commercial featuring a brand-new Safeguard bar in soap suds that, using stop-motion animation, shrinks down to about 80% used up just before the voice-over says "The smallest soap in the house".

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