Samuel "Sam" Allardyce (born 19 October 1954), nicknamed "Big Sam", is an English football manager and former professional player. In June 2011 he was appointed as manager of West Ham United.
Allardyce was born in 1954 at a recently built council house in Ash Green on the Old Park Farm Estate in Dudley. He was the son of Robert Allardyce (1916–1989)
He was educated at Sycamore Green Primary School and later at Wren's Nest Secondary School. He was a boyhood Wolves fan and regularly attended Molineux to watch them play.