Recruiting Scientologist celebrities and getting them to endorse Scientology to the public at large has always been very important to the Church of Scientology. Scientology has had a written program governing celebrity recruitment since at least 1955, when L. Ron Hubbard created "Project Celebrity", offering rewards to Scientologists who recruited targeted celebrities. Early converts included former silent-screen star Gloria Swanson and jazz pianist Dave Brubeck.
The Church of Scientology operates special Celebrity Centres. Scientology policy governs the Celebrity Centres (the main one in Los Angeles and others in Paris, Nashville, and elsewhere), stating that "one of the major purposes of the Celebrity Centre and its staff is to expand the number of celebrities in Scientology." (Scientology Flag Order 2310) Another order describes Celebrity Centre's Public Clearing Division and its goal, "broad... Read More