Seven was the first Seger album to feature "The Silver Bullet Band" in which he would steadily rely on for the rest of his career. The album gained notorious recognition and is a fan favorite despite its rarity. The tour for this album was very successful and kicked off with Seger and his newly formed Silver Bullets as the opening act for Kiss. Kiss asked Seger & the band support them for a few shows. After seeing the band's first set, they offered Seger the rest of the tour, which gained the band much needed recognition.
Early vinyl copies of the album featured the word "contrasts" at the bottom of the cover, leading people to believe the album had two titles. Others believed the album was titled "Seven Contrasts." However, Contrasts is the name of the artwork featured on the album. The word in parenthesis is simply a reference to the artwork rather than an actual subtitle or title of the record. A later bootleg of the album released in the 1980s was entitled "Seven Worlds."