Eaitisham "Shami" Ahmed
is a Pakistani
founder of the Joe Bloggs clothing brand
Born in Pakistan
, his parents emigrated to England
in 1964, when he was aged 2. His father Nizam started a profitable retail clothing business Ahmed Hosiery, in Burnley
. Nizam and Shami built up a successful wholesale business, founded in 1980 in Manchester
, which today trades as "The Juice Corporation". During the 1980s, Manchester was at the centre of a youth scene of music of fashion, which led to its labelling as Madchester
Ahmed launched "The Legendary Joe Bloggs Clothing Company". It became part of the Manchester scene and was quickly successful. Bloggs was the first British company into the UK's top ten jeans brands. Shami made his first million at the age of 24.
In 2005 Shami Ahmed was involved in a fraud
trial brought by HM Customs and Excise
. The trial collapsed on February 1, 2005 after the prosecution failed to bring convincing evidence, clearing Mr. Ahmed of the charges; the judge awarding him the defence costs. Mr Ahmed said the decision had "vindicated" his trust in the British justice system. At that date, he was looking to take legal action against HM Customs and Excise.
As the Joe Bloggs company declined, Ahmed tried to restore his fortune through London Stock Exchange spread betting
mainly through Tradindex
, through the losses of which he was bankrupted