Sheffield Steelers

Sheffield Steelers

Sheffield Steelers

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Description:
The Sheffield Steelers are a British ice hockey club, from Sheffield, England. They were formed in 1991 (see 1991 in sport) and play their home games at the Sheffield Arena. They are currently members of the Elite Ice Hockey League. The clubs main (title) sponsor is Linked2Success.

History



Ice Hockey existed in amateur form in Sheffield, but the sport began its return to an era of arenas and stadium size crowds with the opening of the Sheffield Arena in 1991 and the creation of the Sheffield Steelers — the ice hockey team that was to occupy the new arena. The Sheffield Arena was built as part of the city's facilities for the staging of the World Student Games, and is a sizeable stadium originally seating 8,500 and located close to the city centre. Ronnie Wood and David Gardener-Brown were at the helm as the Marketing Director at the club and set about promoting ice hockey to a city raised on the footballing success of Sheffield United and Sheffield Wednesday. Wood had a specific target, seeking to attract children and families to the city's new sporting Arena. As he stated in an interview in Liam Sluyter's A Game of Three Halves (Mainstream Publishing, 1998) "we were sending guys around schools. We wrote to all the schools in Sheffield and said...
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