is a Canadian English language cable television direct response television
shopping service. It is currently owned by Torstar Media Group Television
ShopTV Canada features direct response advertising in both short and long form with lengths ranging from 30 seconds to 28.5 minutes from a wide range of categories including automotive, beauty & personal care, entertainment, health & fitness, home improvement, real estate, and more.
ShopTV Canada was initially owned by Rogers Cable
under the name Direct To You
. Torstar acquired the channel from Rogers in March 1997, Business Wire Archive, 1997-03-17
and subsequently renamed the channel Toronto Star TV
on October 17, 1997. Torstar would later rename the service again as ShopTV Canada on April 14, 2003, in an effort of expanding across Canada.
ShopTV Canada is classified as a teleshopping service by the Canadian Radio-television and Telecommunications Commission
(CRTC) and, thus, is exempted from requiring a CRTC-issued licence to operate and most other CRTC requirements that pay TV and specialty channels are subject to., CRTC, 1995-01-26