He has built up a cosmology of semiotics in its original context and contemporary world-view. He has coined the term 'Chouthi Navata' to the entire process of conversion of commodity to "semiodity". As per his argument, the world in which we exist is nothing but a world of "semiodity" & the man in this world is constantly nagged by semiodification the process created by Post Modern Era. According to him, in India, Post Industrial context is totally different from European & American context; so India needs new philosophy & sociology to explore the changes created by Post Industrial ethos.He has created his own Post Industrial Darshan to explore it & has initiated a movement of 'Chouthi Navata', which encompasses the Post Modern & Post Post Modern attitudes in Indian context. He has criticised on Post Modernism sponsored by Euro centric or Americocentric methodology, constructed by Roland Barthes, Michel Foucault, Jean Baudrillard. According to him, these thinkers are irrelevant in India & their so called binary opposition has no position in Asiatic phenomenon.