Simon & Schuster

Simon & Schuster

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Simon & Schuster

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Description:
Simon & Schuster, Inc., a division of CBS Corporation, is a publisher founded in New York City in 1924 by Richard L. Simon and M. Lincoln ("Max") Schuster. It is one of the four largest English-language publishers, alongside Random House, Penguin and HarperCollins. It publishes over two thousand titles annually under 35 different imprints.

History

Early years

Crossword puzzles first appeared in the New York World in 1913, and soon became a popular feature in newspapers. In 1924, Simon's aunt, a crossword puzzle devotee, asked Simon whether there was a book of these puzzles that she could give to a friend. Simon discovered that none had been published, and, with Schuster, launched a company to exploit the opportunity.Frederick Lewis Allen, Only Yesterday: An Informal History of the 1920's, p. 165. ISBN 0060956658.

To attract attention, the book came with a pencil attached. The advertising campaign implied that it was about to become a new fad:

The ad proved prophetic, and crossword puzzles were indeed the craze of 1924. Simon & Schuster continues to be the preeminent U.S. publisher of crossword puzzle books.

Expansion

In 1939, with Robert Fair de Graff, Simon & Schuster founded Pocket Books, America's first paperback publisher.

In 1942, Simon & Schuster, or "Essandess"...
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