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The Singapore Tourism Board
; ) is a statutory board
under the Ministry of Trade and Industry
, tasked to promote the country's tourism
The board was first established in 1964 and was called the Singapore Tourist Promotion Board
; ). In that year, there were 91,000 visitors. The primary task of STPB was to coordinate the efforts of hotels, airlines and travel agents to develop the fledging tourism industry of the country.
Later, STPB began to initiate new marketing ideas to promote Singapore's image aboard. The board created the Merlion
, a symbol based on a Singapore mythical legend, that became an icon of the Singapore destination. The board also has been providing travel agent licensing and tourist guide training.
STPB actively promotes the development of infrastructure, including the building of hotels and tourist attractions such as the Jurong Bird Park
which now becomes a popupar resort island for both tourists and local visitors. The board also market the city as a convention venue and organised events to attract visitors.
In the 1980s, several historic and cultural significant areas such as the Chinatown
, Little India
and Arab Street
were earmarked for preservation. These places express Singapore's cultural diversity and became popular tourist destinations. The Singapore River
underwent a major cleanup program and the areas along the... Read More