When acquired by SBC Communications, its operations were largely independent of other SBC directory companies. In 2002, however, following brand standardization, the SNET Yellow Pages were rebranded the SBC Yellow Pages. In 2005, following SBC's acquisition of AT&T, the SNET directories were rebranded the AT&T Yellow Pages. In 2006, following BellSouth's purchase by AT&T, the directory company itself was rebranded as AT&T Advertising & Publishing, the collective name of all of AT&T's directory operations.