Sony Entertainment Television Asia

Sony Entertainment Television Asia

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Sony Entertainment Television Asia

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Description:
For Indian Programming, see Sony Entertainment Television

Sony Entertainment Television Asia is an international general entertainment channel owned by SPE Networks - Asia is a part of Sony Pictures Television International, which is a division of Sony Pictures Entertainment. SPTI's diverse international networks portfolio consists of over 40 television networks around the world.

The Hindi-Language Programming

Since its debut in 1995, Sony Entertainment Television Asia, popularly known as SET Asia, is one of India’s popular Hindi-language based international general entertainment broadcasters. Based in the United Kingdom, it is a venture promoted by Sony Pictures Entertainment since 1998. SET Asia is available in several countries and regions, including Australia, Canada, Europe, Pakistan, Mauritius, the Middle East, New Zealand, South Africa, the United Kingdom, and the United States. SET Max, the network's Bollywood movie channel, is available in the Middle East, the United Kingdom, Mauritius and the United States.

SET Asia's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of its most successful programmes to date include Indian Idol, an adaptation of the worldwide Pop Idol format owned by FremantleMedia, and Jassi Jaissi Koi Nahin ("There is no one like Jassi"), an adaptation of the Colombian telenovela Betty la fea.

Today, SET Asia features several...
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