(born Savannah, GA 1941) is a Shakespearean scholar, author of scholarly books and fiction, television screenwriter, and former network television and motion picture studio senior executive.
In 1964, Steve began his career as a copywriter at The Bureau of Advertising of the American Newspaper Publishers Association. In 1966, his first novel, "The Way It Was" was published by Robert Gottlieb of Simon&Schuster. The book received rave notices, and was chosen by The New York Times as one of the twenty best novels of the year. In 1967 Steve was named Creative Director of the Bureau circa 1998.
In 1972, Steve left the Bureau to establish his own media promotion firm in partnership with The Minneapolis Star and Tribune Company
. For the next five years the New York-based company created elaborate slide and film sales presentations for media clients including CBS Television, Newsweek, Vogue, Penthouse, Conde Nast Magazines, The Washington Post, The Dallas Times Herald, The Detroit Free Press, Knight-Ridder Newspapers, The Houston Post, ABC Radio, the Radio Bureau of Advertising and the National Endowment for the Arts.
In 1977, Steve was named Vice President, Marketing and Promotion, of the CBS Television Network. He followed the great Lou Dorfsman in this capacity. Steve supervised the marketing of CBS Entertainment, CBS News and CBS Sports. By imposing professional advertising practices on his department, Steve led a renaissance in television marketing among... Read More