It was started on 5 March 2004, in preparation before International Women's Day. It is one of Amnesty's key campaigns. Amnesty considers that domestic and sexual violence are serious breaches of human rights and Amnesty should confront them. The campaign focuses on ending impunity for those who commit such violence, by pressuring governments to prosecute individuals and change laws to protect women. Amnesty is particularly concerned at the incidence of rape and other violence committed in conflicts such the Second Congo War and Darfur conflict.