is a British
-based traditional confectionery
Their best known sweets include Love Hearts, Double Lollies, Drumsticks, Refreshers (not to be confused with the fizzy sweets made by Barratt
), Fizzers and Parma Violets
. Its products are often seen as national treasures with their traditional style sweets being household names within the UK.
The company began as Matlow Bros. Ltd in a small factory in London
In 1940, The Blitz
forced their business to relocate northwards to New Mills
, Derbyshire, where it remains. Later, in 1975, they adopted their current title Swizzels Matlow Ltd.
Swizzels Matlow Ltd.'s most popular product is Love Hearts
. These are small, hard, round sweets upon which short love related messages or chat-up lines are printed.
This product has far surpassed being simply a sweet, and is now an iconic symbol with its own website and product range. Almost any variation you can imagine on this theme is available including wedding favours, jewellery, personalised packets, corporate gifts, and home products.