Taco Bell chihuahua

Taco Bell Chihuahua

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Taco Bell chihuahua

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Gidget "The Taco Bell chihuahua" Chipperton (February 7, 1994 - July 21, 2009) was a popular advertising figure and mascot, voiced by Carlos Alazraqui, and developed by TBWA and used by Taco Bell, a division of Louisville, Kentucky (USA)-based Yum! Brands. The Chihuahua is a breed commonly associated with Mexico, as are the tacos the restaurant serves. At least 2 dogs were used as models. The original dog cast for the lead role was named Dinky, but was replaced shortly thereafter by a dog named Gidget. Taco was another Chihuahua and was a stand-in for Gidget.


In September 1997, Taco Bell used the dog in one advertisement in the Northeastern United States. The positive response to the dog led to the company using it in advertisements across the United States.

The dog (sometimes depicted as a Mexican revolutionary wearing a beret or as a bandido wearing a sombrero) was made to speak through special effects. Her advertising catchphrase was "¡Yo quiero Taco Bell!" ("I want Taco Bell!" or "I love Taco Bell!"). The voiceover work for these commercials was provided by voice actor Carlos Alazraqui.

The figure grew popular, so much so that toy figures of the dog were produced, and "Yo quiero (X)" became a recognized piece of popular culture. The dog also started 2 other catchphrases: "Drop the chalupa!" (which briefly became an oft-quoted phrase on SportsCenter) and "Viva Gorditas!," meaning "Long...
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