Tata Teleservices

Tata Teleservices Limited (TTSL) is a subsidiary of the Tata Group headquartered in Mumbai, an Indian conglomerate. It operates under the brand name Tata Indicom in various telecom circles of India.

In Nov 2008, Japanese telecom giant NTT Docomo picked up a 26 per cent equity stake in Tata Teleservices for about Rs 13,070 crore ($2.7 billion) or an enterprise value of Rs 50,269 crore ($10.38 billion).

In Feb 2008, TTSL announced that it would provide CDMA mobile services targeted towards the youth, in association with the Virgin Group on a Franchisee model basis.

Tata Teleservices Provides mobile services under 3 Brand names:

• Tata Indicom (CDMA Mobile operator)
• Tata DoCoMo (GSM Mobile operator)
• Virgin Mobile (CDMA Mobile operator)
• Virgin Mobile (GSM Mobile operator)

Market data

Tata Indicom in April 2009, crossed the 35 million subscribers mark in the wireless category with an overall subscriber base of over 36 million.

Tata Teleservices is no. 2 slot in terms of Market Share in Delhi NCR region with a subscriber base of 5 million.

Business areas

Tata Teleservices offers multiple tariff plans in both the Post-paid and Pre-Paid category. It also offers Mobile Value Added Services to subscribers.

Branding

The Tata Indicom brand is endorsed by Bollywood actress Kajolকাজল & cricketers Irfan Pathan and Yousuf Pathan.

Tata Teleservices has recently launched the Virgin Mobile Brand to target the youth segment.

Rural Telephony

TTSL also...
Read More