Tourism and farming are the predominant activities in the area. Famed for its beautiful beaches and spectacular scenery. Many species of bird life are also found locally, notably the critically endangered New Zealand Fairy Tern of which only 11 breeding pairs are left in the world.
Developers are currently trying to build a series of subdivisions near the beach, including up to 2000 house sections,Thorne, Dylan. , Northern Advocate, 27 April 2006. Retrieved 19 November 2010. 2 campgrounds, 12 shops, a golf course and a hotel.
- a group of locals opposing the proposed development of Te Arai beach.