The Art of Start

A good book for new start ups. The author, Guy Kawasaki was the chief proponent and success catcher for Apple's Macintosh computer. He is founder and CEO of Garage Technology Ventures, a top successful company in Silicon valley. Based on his experience and idea implementation trials, he evolved many Do's and Don'ts for new start up companies and explained them in very simple and straight language, without jargon of management terminology.