The Art of the Heist

The Art Of The Heist

The Art of the Heist

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The Art of the Heist (aka Stolen A3 or Art of the H3ist) was an alternate reality game created to promote the Audi A3.

The game

As a game, it falls under the classification of Alternate Reality Game, or ARG.The game involved, loosely, three layers of interaction. Character Development and Back Story, File and password Cracking, and Live Events (or, generally, the Retrievals). Players who were involved in the live events received special pins, and complimentary cell phones (which, as a side note, were the root of some difficulty in getting activated by those who won them).

The story

The story revolved around Nisha Roberts and Ian Yarbrough, and their art retrieval business, Last Resort Retrieval. The majority of the plot involved the attempts of Nisha, Ian, the players, and Nisha's video game designer friend, Virgil in trying to stop the world's greatest art heist. Ian and Nisha, specifically, were hot on the tracks of a very coordinated theft team, which was led by a person who was initially identified only as Arclight. Arclight was organizing theft timetables, commissioning forged replicas, doing reconnaissance work, and hiring all manner of unruly assistants for the big heist. Virgil seemed to be the main suspect throughout much of the game, due to his odd behaviour and lousy attitude.

Early in the game, a security camera recording was discovered which showed a shadowy villain stashing pieces of information inside 6 different Audi A3 cars. The cars, throughout...
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