The Black Dog

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The Black Dog is a restaurant and tavern in Vineyard Haven on the island of Martha's Vineyard. The restaurant was founded in 1971, and became well known for its souvenir T-shirts, featuring its logo of the eponymous black dog. They subsequently expanded to sell other products with the same logo.Rick Fleury. "The Dog That Became a Symbol of the 'Simple Life'. Brandweek. July 15, 1993. 18–19.Erica Levy Klein. "Cute logo: Gifts Evoke The Black Dog Tavern". Sacramento Bee. December 17, 1995. E2.Ruth Marcus. "Martha's Vineyard, putting on the dog". The Washington Post. August 31, 1994. C1.

The Black Dog T-shirts became well-known during the 90s as photographs of celebrities wearing the shirts began appearing in national publications. For example, a photograph of then-President Bill Clinton jogging while wearing one was distributed by national wire services. Black Dog merchandise became part of the Lewinsky scandal as items from the store were purchased by Bill Clinton and given to Monica Lewinsky.

Marketing at The Black Dog was effective. During the early 90s, the merchandise was only sold at the Martha's Vineyard location. Only a limited number of people were allowed in the store at one time, so lines formed down the wooden fenced ramp...
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