The Growing Importance Of Social Media In SEO Efforts
We have seen many major changes in the SEO world in recent years. For example, with the release of Google Penguin algorithm April of last year, websites that participated in link schemes, for instance buying or selling links, an excessive amount link exchanges, linking to web spammers or not related sites simply to manipulate rankings on the SERP, have been penalized.
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Another notable change in recent times is that websites have to be built mainly for users, instead of search engines, which was the norm in the past. Today, search engines give more importance to the overall experience of the site visitors. For websites to rank better, their owners should identify strategies to encourage visitors to stay for a longer time on the site and lessen bounce rates.
Publishing top quality content is also further highlighted in the last couple of years. The Panda algorithm released by Google in 2011 lowered the rankings of blogs and sites that had low-quality content. Website owners have to ensure that the content they release are natural sounding; are devoid of spelling, stylistic, and factual mistakes; extensive; helpful and engaging.
In the past, onsite content was predominantly text-based. Nowadays, content take a variety of forms, and some of the popular types include videos, infographics, podcasts, and powerpoint presentations. Creating highly creative and shareable content also became crucial for blogs aiming to rank highly on the search results page.
Among the most talked about changes in the SEO world is the rising significance of social media in a website's ranking. Historically, links were regarded as more significant than social media signals. But at present, social signals are already looked at as an equally crucial ranking variable, and many experts believe that it will become even more crucial in the next few years. The biggest influence of social media is that it helps websites generate new inbound links. It does this by improving brand awareness and by extension your online presence. Interestingly, websites that also have a solid social media presence experience reduced bounce rates, which in turn, helps them attain better rankings on the search results page.
As a result of the increasing importance of social signals, many online vendors offer new solutions to help you quickly build your social media presence. For example, they can help you increase YouTube views, for a fee, by using bots or or recruiting people to look at and follow your social media profileand share your content. While helpful, artificial social signals, when used too much, are frowned upon by search engines. The best practice of obtaining social signals is by organic means. This entails creating integrations between your social media channels to your website or blog. This can be done by telling guests of your website to follow your social channels by including "connect" buttons on your site, or by including "share" buttons on your content. To know more about SEO and importance of social media, visit here increase YouTube views.
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