The Roy Rogers Show

The Roy Rogers Show

Television
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The Roy Rogers Show

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The Roy Rogers Show is an American Western television series that broadcast 100 episodes on NBC for six seasons between December 30, 1951 and June 9, 1957. The show starred Roy Rogers as a ranch owner, Dale Evans as the proprietor of the Eureka Cafe in fictional Mineral City, and Pat Brady as Roy’s sidekick and Dale's cook. Brady's jeep Nellybelle had a mind of her own and often sped away driverless with Brady in frantic pursuit on foot. Animal stars were Roy's Palomino horse, Trigger and his German Shepherd wonder dog, Bullet.

The show was filmed at the Samuel Goldwyn Studio, and originally sponsored by General Foods (Post Cereals, Jell-O). The show's theme song, “Happy Trails”, was written by Dale Evans and sung over the end credits by Rogers and Evans. The show received an Emmy nomination in 1955 for Best Western or Adventure Series. CBS broadcast reruns for 3½ seasons on Saturday mornings four years after the show’s cancellation on NBC. Reruns aired in France in 1962.

Like Rogers’s films, the series featured traditional cowboys and cowgirls but worked contemporary touches such as automobiles, telephones, and electric lighting into the mix. Typical episodes followed the stars as they rescued the weak and helpless from the clutches of dishonest lawmen, claim jumpers, rustlers, and other "bad guys". The show was merchandised for the juvenile market with comic books, play sets, western costumes, and many other items made available.

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