Titan Industries

Titan Industries was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The company brought about a paradigm shift in the Indian watch market when it introduced quartz technology and complemented it with international styling in watches retailed under the Titan brand.

Today, the company is not only the largest Indian watch maker but also the world's fifth largest integrated watch manufacturer. Subsequent diversifications have also made Titan Industries the leader in the Indian market in branded jewellery under the Tanishq brand name. With its own retail network for selling watches and jewellery, Titan is among the country’s leading retailers. The company has also diversified into precision engineering and, most recently, into prescription eyewear. Titan Industries currently employs over 4,934 people and Titan and Tanishq are among the most admired brands in their categories.

The Titan brand of watches was followed by Sonata, as a value brand of functionally styled watches at affordable prices. Then followed a brand focussed on the youth – Fastrack. The company also later acquired a licence for premium fashion watches of global brands such as Tommy Hilfiger, Hugo Boss, FCUK and launched its first Swiss-made watch brand – Xylys.

In 1995, the company diversified into jewellery under the brand name of Tanishq to capitalise on a fragmented market operating with no brands in urban cities. In 2005, the company...
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