Tourism Australia

Tourism Australia

Tourism Australia

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Tourism Australia is a statutory authority of the Government of Australia, with responsibility for tourism marketing within Australia and internationally, as well as research and forecasting of domestic and global tourism trends. The organisation was formed on 1 July 2004, under the Tourism Australia Act 2004, and merging four previous organisations: the Australian Tourism Commission, See Australia, the Bureau of Tourism Research and the Tourism Forecasting Council.


The organisation caused controversy in 2006 when its advertising campaign "So where the bloody hell are you?" gained media attention following a ban in the UK.

In 2010 Tourism Australia launched its There's nothing like Australia campaign where its sourcing its stories and photographs from the Australian public through a competition with strict licensing conditions. The Age 31 March 2010 The terms and conditions of the competition require the authors to assign all rights including moral rights to Tourism Australia and indemnify Tourism Australia against any legal action as a result them re-using the works, The Australian Copyright Council says "the Terms and Conditions used in this competition are extreme - particularly disturbing given that Tourism Australia is a Government body".

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