Tourism Malaysia

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Tourism Malaysia or Malaysia Tourism Promotion Board (MTPB) is an agency under the Ministry of Tourism, Malaysia.

Tourism Malaysia or formerly known as the Tourist Development Corporation of Malaysia (TDC), was established on 10 August, 1972. It was then under the former Ministry of Trade and Industry.

History

On 20 May, 1987, the Ministry of Culture, Arts and Tourism (MOCAT) was established and TDC moved to this new ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.

Tourism Malaysia has grown by leaps and bounds with its focus on promoting Malaysia at the domestic and international levels. It aims to market Malaysia as a premier destination of excellence in the region. Its vision is to make the tourism industry a prime contributor to the socio-economic development of the nation.

With the growth of world tourism and Malaysia's potential as a tourism destination, has contributed to the change and focus in the country's tourism sector. It has helped generate substantive foreign exchange earnings and employment. Tourism Malaysia now has 34 overseas and 11 marketing representative offices.

Promotional efforts

In September 2006, Tourism Malaysia signed a £2 million deal with Manchester United in an effort to promote Visit Malaysia Year 2007. Prior to that, Tourism Malaysia had a deal with Chelsea F.C.. The success of the Visit Malaysia Year 2007, a celebration of...
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