Typography of Apple Inc.

Typography Of Apple Inc.

Typography of Apple Inc.

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Typography of Apple Inc. refers to Apple Inc.’s use of typefaces in marketing, operating systems, and industrial design. Apple has used three corporate fonts throughout its history: Motter Tektura, Apple Garamond and Adobe Myriad.

Corporate fonts and brand identity

For at least 18 years, Apple's corporate font was a custom variant of the ITC Garamond typeface, called Apple Garamond. It was used alongside the Apple logo, for product names on computers, in countless ads, printed materials and on the company website. Since 2001, Apple has gradually shifted towards using Myriad in its marketing.

Motter Tektura

Prior to the first Macintosh, Apple used a typeface called Motter Tektura alongside the Apple logo, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset - and also famously used by Reebok. At the time, the typeface was considered new and modern. One modification to the typeface was that the dot over the i was removed. The lowercase "s" was also modified for the label on the Disk II 5.25-inch floppy disk drive.

According to the logo designer, Rob Janoff, the typeface was selected for its playful qualities and techno look, in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1976 while working with Palo Alto marketer Regis McKenna. The Apple logo’s bite mark was...
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