Unique Website Content Really Matters Search Engine Optimization Lehigh Valley
Search engines are regularly changing their algorithms which determine webpage rankings. These formulas are not put in print and are protected very closely by the search engines like Google.com. It is not uncommon to come across sites that openly copy text from other web sites in a very brassy manner. Search engines are continuously improving their algorithms and becoming more innovative. Namely, they do not reward internet sites that employ "black hat" SEO tactics such as keyword stuffing. Websites that are copying text are not seeing any search engine result benefits.
Today's search engines are capable of discovering plagiarized material. Just as plagiarism is a major offense in the real world, search engines like Google are enforcing their own consequences for individuals and internet site owners who plagiarize material. Individuals that turn to plagiarism run the risk of having their sites "Google-slapped" or de-ranked.
Always remember that Google and the other search engines wish to please their customers by dishing out content that relates to their customer's search phrase. Google and the other search engines really do not care about your business's website. Their main goal and desire is to offer quality search results to their users. They are working vigilantly to eliminate websites from search results that have copied material.
When tackling search engine optimization Lehigh Valley, the best approach is to ensure that your internet site text is unique material. The frequency and consistency of your website material is similarly important as its uniqueness and originality. Google keeps track of how often your online site is up-dated and when new webpages are added to your web site. Gone are the days of making a brochure, static site that got good rankings. If you build a static web site these days, it may rank well in the beginning however, it will fall off the 1st page of Google swiftly. Hence, good business practices for obtaining high search engine result rankings not only consist of unique, relevant, fresh content on your website, but also consistency in publishing. At BrettLewis.com we instruct our customers to produce new and unique material on their web-sites a minimum of once every 3 weeks. A higher regularity may be needed to acquire great search engine results in a more competitive niche.
Do not be fooled by companies declaring that they can get page 1 search engine rankings instantaneously. The regular and consistent business practices of creating unique content on your web site will pay high dividends to your business. Generating unique content on your internet site in a routine manner is the legitimate method for attaining great web site authority and rankings in search engines without having to resort to "black-hat" SEO methods. Make no mistake about this, this is a time intense approach. We understand the challenges and that is why we provide complete solutions to business owners that are turnkey.
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Brett Lewis is one of Allentown PA's premiere website designers and on-line Internet marketers. His area of expertise is developing websites that engage potential customers and get your telephone to ring. Along with website design, Brett also offers content management, reputation marketing & video marketing solutions.
Call us to check out our available products & services:
1874 Catasauqua Road, #308
Allentown, PA 18109