Unity was started in 2001 to bring Christians together for public praise, worship and fellowship; to provide a wholesome, family valued entertainment alternative and to raise funds and recruit volunteers for area Christian ministries. The Festival is presented by Alive on the Lakeshore, an all volunteer group of local Christians who want to present wholesome, Christ centered, family valued entertainment options in West Michigan. Each year, over 700 volunteers are needed to make the festival a success. The festival is a member of the Christian Festival Association.