UPC Romania

UPC Romania

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UPC Romania

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UPC Romania is the 2nd largest cable television operator in Romania after RCS&RDS. UPC Romania provides video, broadband internet, and digital (VoIP) telephony services to 1.2 million customers as of December 31, 2009.

Its networks are 84% upgraded to two-way capability with 82% of the homes passed served by a network with a bandwidth of at least 860 MHz.

UPC Romania also offers a wide range of fixed line voice, broadband data & internet products, and hosting services to business customers ranging from SOHO customers to large multinational companies.

UPC Romania has operated on the Romanian market since 1992. In 2005, UPC Romania acquired Astral Telecom (a process that ended on October 1, 2006)

Founded in Cluj-Napoca as Astral Telecom S.A. in 1993, it is currently the owner of the largest cable network in Romania, and is also one of the most important Romanian ISPs, having about 900,000 customers (2005) and generating 25% of the web traffic in Romania.

Astral was rebranded in 2003 by Brandient, when it launched a new marketing image as well as the motto Created to evolve (Creat să evolueze in Romanian).

In 2005, Astral Telecom S.A. was bought for $420 million by UGC Europe and renamed UPC-Astral. At that time, UPC-Astral had 1.28 million customers for its TV cable service, 50,000 for the broadband (cable) Internet service, and 30,000 for the phone-over-TV-cable service.

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