Urban adult contemporary

Urban Adult Contemporary

Urban adult contemporary

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Urban adult contemporary is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have rap music on their playlists. The format was designed by Barry Mayo when he, Lee S. Simonson and Bill Pearson organized Broadcast Partners in 1988.


The format usually would play R&B hits ten years old or more. Classic soul music also has a great impact in this format. Disc jockeys use a more relaxed sound than their younger counterparts. News and current events have a major impact on the older audience. Around the evening urban AC stations play smooth jazz and slow jams. Many of the urban AC radio stations implement slogans such as "Today's R&B and Classic Soul", "Smooth R&B and Classic Ol Skool", "The Best Variety of R&B Hits and Oldies", and "(City/Region)'s R&B Leader". Some popular nicknames for urban AC stations include "Magic" (borrowed from Soft AC), "Hot," "Mix," and "Kiss (borrowed from Clear Channel's top 40 clone branding)".

Gospel music also has a great impact in the format. Some 18-to-34-year-olds would listen to gospel music with their older counterparts usually not heard on most urban contemporary stations. In the past urban stations (like WBLS and WRKS in New York, WUSL in Philadelphia) played gospel music early on Sunday mornings and many Urban AC stations still do devote a large portion...
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