Virgin Cola

Virgin Cola is a carbonated cola soft drink produced by Silver Spring and part of the Virgin Group. It was launched in 1994.

History

Virgin Cola was set up during the early 1990s in conjunction with Cott, a Canadian company that specialises in bottling own-label drinks. Cott was looking for a major international brand that could have global appeal.

In typical Virgin jokey fashion, when first launched the 500ml bottles were marketed as "The Pammy", as their curves were designed to resemble Pamela Anderson who was at the height of her popularity in the UK at the time.

Within a few months of its release, Virgin Cola had a 50% market share in the outlets that sold it. It went on to be launched in France, Belgium, and South Africa. In its first year more than 500 million units were sold worldwide. However, its popularity soon waned.

It is also served on Virgin Atlantic flights, and at Virgin Cinemas. It was previously sold in the on-board shops on Virgin Trains but this is no longer the case. The Gulliver's Kingdom chain of theme parks in the UK also sells post mix Virgin cola.

Formerly produced in the UK by Princes limited, it is now bottled under licence by Silver Spring. UK Supermarket Asda used to sell the product and has sinced stopped, although it is readily available in some British newsagents' shops.

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