The Virgin Verve focuses on bars and entertainment without attempting to present a single piece of serious "news." A satirical newspaper taking its inspiration from free newspapers like The Onion. It has become a magnet for controversy in the notoriously intolerant Virgin Islands.
It has been the target of several campaigns attempting to force the publishers to stop printing. Since it is a free newspaper with only advertising as a source of revenue, the targets of these campaigns have been the advertisers. They have been harassed in various ways with varying degrees of success.