<!--Please do not post any personal opinions, and keep everything in this article informative. Look in the Talk section to discuss changes of this article. Thank you -->Disney's
Virtual Magic Kingdom, also known as
VMK, was a free
massively multiplayer online game run by
Walt Disney Parks and Resorts Online. It was a
virtual representation of the
Disneyland and
Magic Kingdom theme parks, containing areas and minigames which were based on real park scenery and attractions. It was launched as part of the
Happiest Celebration on Earth promotional campaign to commemorate fifty years of Disney theme parks.
The
beta version opened publicly on May 23, 2005 with three virtual lands to explore:
Main Street USA,
Fantasyland, and
Adventureland. This "beta" designation was removed on June 27. The
Tomorrowland game area was made available on October 5, and
Frontierland opened on December 12. The rest of Tomorrowland opened on April 4, 2006, and
New Orleans Square, the final land added, opened on January 8, 2007.
VMK initially launched as an attachment to the Disneyland 50th Birthday Celebration, without long-term intentions, but it gained popularity and eventually became a long-term venture on its own. The
target audience of the game was children between the ages of 8 and 14, although VMK was designed to be enjoyed by guests of all ages. Due to the young age of the game's target users, it was patrolled by paid staff who watched out for inappropriate behaviour and language,...
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