A Visibility Scorecard
is the analysis of a collection of known elements (such as meta tags
, file formats
, code efficiency
) that search engines
rank websites upon using a scorecard technique. This analysis is an ongoing process used in Search Engine Optimization
(SEO) that allows websites to pin point the areas their content is being missed by search engines.
The Visibility Scorecard was introduced by SearchForecast
as a means to analyse the search engine visibility of the top global websites. The first Visibility Scorecards looked at 16 factors including Meta tags that described a website, frames and flash files that hide navigational links and file formats that were readable and indexable by search engines.
and Cascading Style Sheets
The Visibility Scorecard can be made to create models for search engine friendly sites and group of sites. The Visibility Scorecard α is determined by the sum of the factors <math>b_k</math> times by a weighting <math>v</math>.
<math>alpha, = sum_^N b_kv</math>
The Visibility Scorecard analysis becomes a critical tool for micropublishing networks who rely on a steady flow of traffic to their websites. Publishers run both horizontal and vertical crawls over their... Read More