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VisionTV is a Canadian English language cable television specialty channel that broadcasts multi-faith, multicultural, and general entertainment programming aimed at the 45 and over demographic.

VisionTV is currently owned by ZoomerMedia, a company controlled by Moses Znaimer. VisionTV's funding comes from cable subscription fees, viewer donations, advertising revenues and the sale of airtime to faith groups.

History and viewership

Licensed in December 1987 by the Canadian Radio-television and Telecommunications Commission (CRTC), the channel was launched in 1988 and was initially one of Canada's more popular cable channels. However, with the proliferation of new cable channels, and with VisionTV lacking clout with cable carriers due to it being, at the time, owned by a one channel operation owned by a not-for-profit organization rather than a large commercial entity operating many channels, the service has been moved up the dial by carriers and become less available to audiences causing a drop in its viewership. Notably, Rogers Cable's operation in Toronto was criticized in 1997 for moving Vision to Channel 59, rendering it inaccessible to many residents of the city because 59 is the channel most commonly overridden by the lobby camera service in apartment buildings.Lorna Dueck, , Crossroads Christian Communications, October 1997.

Network vice-president Rita Deverell, who hosted interstitial segments between programs, was the network's most prominent...
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