Volkswagen Golf Mk5

Volkswagen Golf Mk5

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Volkswagen Golf Mk5

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The fifth generation Volkswagen Golf Mk5 (VW Typ 1K), built on the Volkswagen Group A5 platform was unveiled at the Frankfurt Motor Show in October 2003 and went on sale in Europe one month later. To commemorate this, Wolfsburg was renamed "Golfsburg" for a week. It reached North American markets in June 2006 rebadged with the revived Rabbit nameplate. Most print ads for the Rabbit show the old badge (a running rabbit) with the phrase "It's back, at $14,990". TV ads show Rabbits chasing after each other with their numbers increasing until they fill the streets of a city, a take on the cliche "multiplying like rabbits".

In North America, where SEAT and Škoda are not marketed, Volkswagen sought to revive their image on that continent as a value brand, and the pricing of the new Rabbit was a part of that strategy.

The Mk5 was replaced in 2009 by the Mk6.



While the interior quality of the previous Volkswagen Golf Mk4 startled rivals, and led most of them to up their game in revised/replacement models, the chassis dynamics and all round ability of the Mk1 Ford Focus startled Volkswagen (and indeed other rivals). In order to counter criticisms of the average dynamics of the previous model, it is widely reputed that Volkswagen poached from Ford the engineering team who designed the multi-link control blade independent rear suspension system, the class benchmark for ride and handling. The...
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