was a reality television show on ITV2
in which two teams of WAGs
(footballers' wives and girlfriends) ran two rival fashion boutiques over a three month period.
are split into two teams, both of which will run neighbouring boutiques
. The WAGs will have to think of a boutique name, decorate the boutiques themselves and choose every single item of stock. They will run the boutiques themselves, with only the occasional word of advice from their mentors
Each week a manager for each boutique will be chosen and a challenge will be set. The manager will then have to select 2 of their WAGs to leave the shop and complete the challenge.During the 3 months, the contestant WAGs will be competing for their team's chosen charity
all profit the boutiques make will go to the charity.
The winning team will be group who takes the most profit. There will also be a winning WAG, who was originally going to get to work with fashion designer Scott Henshall
to design her own high street range of fashion, however the winning WAG from series one, Krystell Sidwell
, did not receive this prize, but instead was awarded a column in Reveal Magazine
The format was devised, and is owned by, Off The Radar, a Production Company based in London. The pre-production name of FW Boutique
was changed to WAGs Boutique
and the show commeced broadcasting on Tuesday 30 January 2007 on ITV2. ......