Walt Disney Imagineering

Walt Disney Imagineering

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Walt Disney Imagineering

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Walt Disney Imagineering (also known as WDI or simply Imagineering) is the design and development arm of the Walt Disney Company, responsible for the creation and construction of Disney theme parks worldwide. Founded by Walt Disney in 1952 to oversee the production of Disneyland Park, it was originally known as WED Enterprises, from the initials Walter Elias Disney.

The term Imagineering, a portmanteau, was popularized in the 1940s by Alcoa to describe its blending of imagination and engineering, and adopted by Walt Disney a decade later to describe the skill set embodied by the employees of WDI, known as Imagineers.

Imagineering is responsible for designing and building Disney theme parks, resorts, cruise ships, and other entertainment venues at all levels of project development. Imagineers possess a broad range of skills and talents, and thus over 140 different job titles fall under the banner of Imagineering, including illustrators, architects, engineers, lighting designers, show writers, graphic designers, and many more. Most Imagineers work from the company’s headquarters in Glendale, California, but are often deployed to satellite branches within the theme parks for long periods of time.

Principles

Imagineers are governed by a few key principles when developing new concepts and improving existing attractions. Often new concepts and improvements are created to fulfill specific needs. Many ingenious...
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