WBBL-FM

WBBL-FM

Radio Station
 
Radio Station
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WBBL-FM

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Description:
WBBL-FM (107.3 FM, "The Ball") is a radio station broadcasting an all-sports format in Grand Rapids, Michigan. WBBL is sometimes received on the east side of the state during certain atmospheric conditions and during the Spring and Summer months, the signal tends to trickle into East Michigan. It first began broadcasting in 1979 under the call sign WPLB-FM. The station is currently owned by Citadel Broadcasting. WBBL-FM is currently Grand Rapids' affiliates of Fox Sports Radio. The station has been touted as the area's first FM sports station. The format originated on the 1340 AM frequency, but after many years, was moved over to 107.3 FM during May 2009. Three months later, the AM frequency was changed to a talk radio format and the call sign was changed to WJRW.

History

The station was first assigned the call sign WPLB-FM on May 24, 1979 and was originally licensed to Greenville, Michigan. It was sister station to WPLB-AM (1060 and later 1380). The station became oldies-formatted on November 15, 1989 and the call sign was changed to WODJ. The WPLB-FM call sign was subsequently moved to 106.3 FM in Lakeview, Michigan (the AM and FM are now known as WGLM).

WODJ

WPLB-FM became WODJ, an oldies station targeting the Grand Rapids market, in 1989, and was an immediate success, reaching number one in the 12+ Arbitron ratings for Grand Rapids the following year. The station's success was built on its visibility at community events, such as the Grand Center Boat...
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