WBQT (The CW Plus)

WBQT (The CW Plus)

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WBQT (The CW Plus)

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Description:
"WBQT" is the CW-affiliated television station for the Pioneer Valley of Western Massachusetts. The call letters are fictional since it is a cable-exclusive station and part of The CW Plus which is a special CW feed airing on cable and/or over-the-air on a digital signal. The station does not have an actual owner and has a signal provided to cable companies through a closed circuit satellite feed. WBQT can be seen on Charter channel 13 and Comcast channel 16. Like all CW Plus affiliates in the Eastern Time Zone, it offers the nationally syndicated morning show The Daily Buzz on weekday mornings from 6 until 9.

History

WBQT began in late-1998 alongside the launch of The WB 100+ and its cable-only affiliates. As a WB 100+ station, it was a rarity among others in the group because it was not aligned with an established over-the-air station in the market. This practice currently continues with the station being a CW affiliate as part of The CW Plus. The non-alignment could have played a role in the slow establishment of the station as opposed to others in the group. Unlike many other similar stations, WBQT did not initially replace out-of-market WB affiliates (such as WPIX from New York City, WBNE from Hartford, and WLVI-TV from Boston) on local cable systems.

The approach led the station to develop slowly given most cable systems in the area saw higher viewership on the out-of-market affiliates as opposed to WBQT. A blow was struck in 1999 when WBQT was taken off......
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