WBTP

WBTP

Radio Station
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WBTP

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Description:
WBTP is a Urban Contemporary radio station that serves the Tampa Bay area that plays hip-hop, R&B, and soul music that aims towards the African American community. Its target audience is African Americans between the ages of 18-34, but its main competitors are WLLD which has a very similar target audience as well, and WTMP which caters to the Urban Adult Contemporary demographics. It was the home of former Russ Parr Morning Show co-host, Olivia Fox, who was host of the station's morning drive show from 2004 to mid 2006. The station's current slogan is "Tampa Bay's #1 for Hip-Hop and R&B".

On some days, WBTP can be received as far east as Melbourne.

History

95.7 was an adult contemporary-formatted station WSSR, "Star 95.7" (formerly Lite Rock) until November 2003. In November 2003, the format change occurred in which the station became a Urban Contemporary, WBTP, "95.7 the Beat". It remained jockless for nearly the first 4 months and received lukewarm reception from the African American community of the area. However, the station has now beaten its closest competitor, WLLD, in ratings since late 2004, though not consistently. For example, WLLD claimed a ratings victory for Summer 2006 by .3 rating points, according to Arbitron.

On-air personalities


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