Why Original Website Content Is Important For Search Engine Optimization Lehigh Valley
The algorithms of search engines use which ascertain the search engine results are constantly changing These algorithms are not publicized and are protected closely by the search engines like Google.com. Previously, sites have been produced to exploit keywords and to blatantly plagarize other website material. Search engines are continuously updating their algorithms and becoming more innovative. These changes penalize sites that are trying to utilize "black hat" SEO techniques like copying content. Additionally, the search engines do not reward sites that have copied content from other websites.
The search engines are becoming smart enough to pinpoint copied material. Just as plagiarism is a significant offense in the real world, search engines like Google are enforcing their own consequences for individuals and internet site owners who plagiarise material. The consequence is a "Google-slap" or in other words a possible de-ranking of an internet site from the search engine results page (SERP).
Search engine's leading concern is to present high quality search matches to their consumers. Google and the other search engines really do not care about your business's site. They are 100 % focused and dedicated to supplying great search result content that matches in relevance to their customer searches. The search engines are all attempting to reduce and eliminate web pages from search results that have stolen content from other websites.
When addressing search engine optimization Lehigh Valley, the best strategy is to ensure that your site text is original material. The frequency and consistency of your website content is equally important as its uniqueness and originality. The search engines are becoming more intellegent every single day, they actually track how often new web pages are created on your web site. Gone are the days of producing a brochure, static website that got good search engine rankings. If you build a static site today, it may rank well at first however, it will fall off the 1st page of Google swiftly. Considering this type of search engine behavior, it is exceedingly important that content is published on your website with some standard of consistency and frequency. At BrettLewis.com, we find that at a bare minimum, companies should be producing unique, fresh material to their internet sites every 21 days. In areas where competition is greater, the frequency may need to be a shorter timeframe so as to see results in the search engines.
Do not be fooled by businesses claiming that they can get page 1 search engine rankings overnight. The steady and consistent business practices of producing unique text on your site will pay high returns to your business. This is an established method of acquiring these results without turning to "black hat" SEO methods. We recognize that this can become time-consuming for business owners and that is why we offer complete turnkey options.
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Brett Lewis is among Allentown PA's best website designers and online Internet professionals. His specialty is building websites that engage potential customers and get your business phone to ring. Along with website design, Brett also offers content management, reputation marketing & video marketing solutions.
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1874 Catasauqua Road, #308
Allentown, PA 18109