Will You Make These Link Building Mistakes
Building your links is of high importance for any IM project or campaign. The highest quality backlinks will serve you very well to gain the best position on page one of search engines. Bottom line is you won't be able to capture targeted search engine traffic if you don't have many relevant backlinks. In the mad rush to find links, so many marketers make common, yet costly, mistakes. These mistakes may not seem like much, but the effects they have on your business can be serious. We'll discuss these mistakes, how to avoid them, and how you'll maintain positive relations with the search engines.
A mistake that goes unnoticed by many webmasters is getting backlinks from pages that can't be crawled by the search engine spiders. Here's an example, you can have a backlink that by all accounts looks just fine - everything looks perfect. But the search engine spiders will never recognize it, so you won't get any backlink credit for it. Confused? This often happens with link exchanges. Your link does not get posted or is removed later on. Search engine spiders won't crawl a page that has the 'no index, no follow' attribute, or if the page has dynamic code in it. And that's exactly why you do need to remember to check back on your links to verify that they can still be seen by the engines. Building backlinks will eat-up your time. That's why you should be sure you know what's going on at all times. If you keep making this mistake again and again, it'll be difficult to undo it.
Another mistake is not taking advantage of the ALT tag in image links. The ALT text is important in image links because you can put your relevant keywords in them.
In conclusion, link building is a game that has many known and many hidden rules that you need to follow. If you break any of these rules, even by mistake, then you'll be facing penalties and problems. It's always smart to keep yourself current with latest info on linking and SEO. You'll stay out in front of the competition, plus you'll help prevent mistakes. That's all that it takes to make link building work for you and help you rank higher in the search engines.
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