William Rast

William Rast is a Los Angeles, California based clothing company founded by Justin Timberlake and Trace Ayala most known for their premium jeans.

On October 17, 2006 Justin Timberlake and Trace Ayala put on their first fashion show to launch their new William Rast clothing line. The label also produces other clothing items such as jackets and tops.

William Rast name

The name "William Rast" is a combination of Timberlake's grandfather's first name and Ayala's grandfather's last name.

Brand

William Rast denim has a signature embroidery on the back pockets that resembles a "V" with a slash across it.

William Rast Jeans can be seen on almost every episode of CW's Privileged worn by Joanna Garcia, who was engaged to co-founder Trace Ayala until early 2009.

Johan & Marcella Lindeberg are the creative directors for William Rast.

In early 2011, the company formed a limited-time partnership with Target.

William Rast sponsored the #98 car of Dan Wheldon which won the 2011 Indianapolis 500.

Webshorts / Trailers

In 2008, throughout the month of September, Timberlake starred as the fictional William Rast alongside supermodel Erin Wasson in a series of webshorts. They ranged in time from about 15 seconds to a minute and 45 seconds.

Trailer 1: William Rast and his girlfriend are shown getting their mugshots.

Trailer 2: Rast's...
Read More