WLTW

WLTW (106.7 FM, "106.7 Lite FM") is a radio station with an Adult Contemporary format in New York City.

The station is often number one or close to it in Arbitron ratings for New York City. From 2002 to 2004, the station generated more revenue than any other radio station in the New York market. One reason for its success in a city that heavily identifies with rap, hip hop, and dance music (formats whose stations make up many of the other top rated FM stations in New York) is that its playlist variety (where just about any popular song from the late 1960s to today that is not rap/hip hop, hard rock, or non-crossover country is played) has attracted an unusually broad demographic range of listeners. Some radio industry analysts have likened the station's format to "a Jack FM with reporters giving weather/traffic news and financial reports."

For many years actress Teri Garr was seen in television commercials promoting the station. Later years animation commercials were used with Lite music playing around offices and homes.

History

The station first went on the air in 1961 as WRVR, a religious station owned by Riverside Church that also played some jazz. A remnant of this period comes from the fact that at 5 A.M. on Sunday mornings, a sermon from the church airs on the station. As time went on, WRVR was a full-time jazz station with a strong following, but low ratings.

In 1976 WRVR was purchased by Sonderling Broadcasting, owner of WWRL, with the hope that...
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