WMXC

WMXC

Radio Station
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WMXC

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Description:
WMXC (99.9 FM, "Lite Mix 99.9") is a radio station licensed to serve Mobile, Alabama, USA. The station is owned by Clear Channel Communications and the broadcast license is held by CC Licenses, LLC.

Founded in 1947 as WKRG-FM, the station currently broadcasts an adult contemporary music format serving the greater Mobile, Alabama, and Pensacola, Florida, area.

History

WMXC can trace its history back to October 16, 1947, when it signed on as WKRG-FM. The original call letters represented the initials of Kenneth R. Giddens, a movie theatre owner, broadcast pioneer, and architect. Giddens owned the WKRG radio stations and WKRG-TV, the latter of which continues to broadcast with the same call letters. Giddens would go on to head the Voice of America from 1969 to 1977 and served as acting director of Radio Marti in 1985.

WMXC was originally a simulcast of AM sister WKRG — today's WNTM — but adopted a beautiful music format in 1965. During the 1970s, WKRG-FM became the area's first FM Top-40 station and was known as "G-100". The station has offered some form of pop contemporary format ever since.

For a time in the 1960s, WKRG-TV, Inc., which was the license holder for WKRG, WKRG-FM, and WKRG-TV, was 50%-owned by the Mobile Press-Register. In...
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