World Triathlon Corporation

The World Triathlon Corporation (WTC) is a for-profit corporation, owned by Providence Equity Partners, that organizes, promotes and licenses the Ironman Triathlon, Ironman 70.3, and the 5150 series of triathlon races. WTC is also the owner of numerous "Ironman" related trademarks used both in connection with Ironman race series' and in conjunction with various goods and services.

History

In 1990, with the help of Lew Friedland, Dr. James P. Gills acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman Brand, for $3 million from Valerie Silk. With the Ironman brand, Gills established the World Triathlon Corporation with the intention of furthering the sport of triathlon and increasing prize money for triathletes. Ben Fertic, formerly Vice President of Information Systems, became CEO of WTC in 2004. Fertic, an Ironman finisher, joined WTC in 2000 and was involved in the business operations and day-to-day decision making for WTC.

During Fertic's tenure as VP, he was instrumental in creating Ironman Live, the online presence of the Ironman Triathlon, and transforming WTC into an event production company. In 2007, WTC undertook expansion in producing Ironman events internally, with the inaugural Ford...
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